Top 5 Beauty Retail Apps in Ukraine in Q2 2021

During the second quarter of 2021, the top beauty retail apps in Ukraine showed diverse performance trends. The data, sourced from Sensor Tower, highlights the weekly downloads and active user engagement for EVA — гіпермаркет краси, Watsons Україна, Notino: perfumes and cosmetics, Makeup Lab, and Каталог AVON Украина.

EVA — гіпермаркет краси experienced a steady download rate, fluctuating between 8.5K and 10.9K weekly downloads. The active user base for the app remained relatively stable, starting at around 70K and peaking at approximately 73.6K in mid-June.

Watsons Україна saw a varied download trend, starting the quarter with about 3K downloads and reaching a peak of 4.3K in mid-May. Active user data was not available for this app.

Notino: perfumes and cosmetics showed a consistent increase in weekly downloads, starting at 1.2K and peaking at 1.9K by the end of May. The app’s active user count also exhibited growth, beginning at 5.1K and climbing to 6.5K by the end of June.

Makeup Lab demonstrated a significant rise in downloads, starting from 308 and reaching a peak of 2.6K in late May. Active user data was not available for this app.

Каталог AVON Украина experienced a decline in downloads, starting at 1.9K and dropping to 681 in mid-June before recovering to 1.2K by the end of the quarter. The active user base showed fluctuations, beginning at around 10K and maintaining similar levels throughout the quarter, peaking at 10.4K in early May.

For more detailed insights and trends, visit Sensor Tower.